This November, Las Vegas was the stage for two of the most anticipated and influential events for the automotive world: AAPEX and SEMA 2024. Two fairs that not only celebrate the innovation and creativity of the sector, but that represent an unmissable stop for those who work in the automotive universe to discover trends and players in the sector. The Geicos Group team participated with enthusiasm: in this article we tell you how it went and how it enriched us.
We started out of curiosity and were pleasantly surprised: despite taking place in the same city, AAPEX and SEMA offer complementary experiences that synthesize the soul of the automotive industry by creating fascinating and inspiring environments.
AAPEX, hosted in the elegant setting of the Venetian Hotel, focuses on the aftermarket and technology solutions for vehicle maintenance, repair and management. It offered an organized and stimulating environment, perfect for dialoguing and strengthening relationships with distributors and leading professionals in the sector. SEMA, on the other hand, embodied the lively and dynamic charm typical of Las Vegas: it took place at the Las Vegas Convention Center, where we immersed ourselves in the latest trends in vehicle customization. A real show that was able to involve enthusiasts and professionals in an explosion of creativity.
Both events were a unique opportunity to engage with a qualified and international audience: over 40 countries represented by experts, companies and supporters of the sector who share the same vision of excellence and progress. Thanks to these meetings, we have not only explored market innovations, but also acquired new business prospects, which will help us to better position ourselves in an increasingly competitive and dynamic market.
The turnout was astonishing, and the dialogue with visitors allowed us to collect significant appreciations on our products. We had the opportunity to present our industrial parts washers and cleaning solutions, designed to meet the needs of an industry that increasingly requires precision, efficiency and sustainability. The feedback received was extremely positive, demonstrating how the quality and innovation we put into our products are appreciated globally.
But the results we brought home go far beyond commercial success. We came back even more motivated than before: from each meeting we took inspiration, new ideas and perspectives to adapt our technologies and offer even more performing solutions. Without revealing too many details, we can anticipate that we are already working on new ambitious projects, born from the energy and enthusiasm gathered in these days. 2025 will bring significant innovations to enhance the skills we already have and adapt them to the solutions of tomorrow.
AAPEX and SEMA are not just events: they are true innovation hubs, where the best of the industry meets to share visions and build the future. For us, these fairs represent a fundamental stage, a moment to grow, discuss and imagine new trajectories of success.
We have returned with a wealth of stimuli and contacts, and we are ready to transform them into concrete results. While waiting for the news, you can benefit from our industrial parts washers, which you can find in the e-commerce.